Online reviews are the first thing potential clients check before calling a law firm. AI helps you generate more positive reviews and respond professionally to all feedback.
Getting more reviews with AI:
Timing: The best time to ask is immediately after a successful case resolution or positive client milestone. AI can trigger an automated review request at the right moment.
The ask: AI drafts personalized review request emails that feel genuine, not templated. A personal mention of the specific outcome achieves much higher response rates.
The barrier: Many clients do not know how to leave a Google review. AI can write step-by-step instructions to include in your request.
Responding to reviews:
Positive reviews: AI drafts personalized thank-you responses that reinforce your key value proposition.
Negative reviews: AI helps you draft professional, measured responses that demonstrate you take feedback seriously — without revealing confidential information or escalating the conflict.
Best response formula for negative reviews:
- Thank the reviewer for feedback
- Express that this is not your typical client experience
- Offer to discuss further offline
- DO NOT share any case details
Platforms to prioritize: Google, Avvo, Martindale-Hubbell, and Yelp (for consumer-facing practices).
How many Google reviews does your firm currently have? What is your process for asking for reviews?