Google has integrated AI throughout its product suite in ways that are particularly valuable for local small businesses. Many are free.
Google Business Profile: Google uses AI to suggest review responses, generate posts from your website content, and display your information prominently in local search. Keep your profile complete — AI cannot work with missing data.
Gemini in Google Workspace: Integrated across Docs, Sheets, Gmail, and Slides. Drafts emails, summarizes threads, analyzes spreadsheet data, and builds presentations from notes. Included in Google Workspace subscriptions.
Google Analytics 4 with AI Insights: Automatically surfaces unusual changes in your website traffic and explains what might be driving them. No manual analysis required.
Google Ads Smart Campaigns: AI-powered campaigns that optimize themselves for conversions with minimal manual management. Good for local service businesses.
NotebookLM: Google’s AI for synthesizing information across multiple documents. Upload industry research, competitor notes, or business documents and ask questions across all of them.
Where to start: If you have not fully optimized your Google Business Profile, that is your highest-priority free action. It directly affects local search visibility and Google’s AI enhances it automatically.
Are you using any Google AI tools? Which has been most useful?